Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Quest Diagnostics, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This needs to be deleted and a whole new system needs to be put in place
I’m not sure why we have to keep checking in for quest to such a large company it’s sad they don’t allow there employees better access to their benefit profile such as insures, perks etc… without being on there actual network (work computers). Like who has time to do anything at work?? Quest get it together Gee Wee!!!
The fact that we have to keep login in to this app to get access to our own profiles is beyond annoying!!!!!
Quest SAM is a self-service access application for individuals seeking to gain access to Quest assets.