Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Parmenion Capital Partners LLP · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Excellent way to quickly update yourself. Easy to use.
- Portfolio value updates are infrequent and cannot be refreshed on request. - Performance in percentage terms is not available (stated as N/A). - Performance analysis of holdings is not possible (I.e performance of individual funds is not accessible, just the total value you hold).
It makes looking at a quick snapshot of your portfolio valuation marginally easier than logging onto the website however why is it not possible to show a performance line graph for each of the investments and the overall portfolio total? Standard Life can do this and it’s very useful to track performance. The app doesn’t even show gain or loss which makes it much less useful than it could be!
The Parmenion app is for anyone with a Parmenion login. If you’re a client, you’ll be able to see your latest valuations, documents and other account...