Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dorling Kindersley · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I bought this book for a Christmas gift and without the app working it’s USELESS!! As soon as I opened the app and clicked “ready,” it has an ongoing flash that will not stop and you cannot click out of it. Worthless app & book.
This app is not working at all. You can see the “gallery” of one 360-degree photo, but nothing else. “Scanner” gets you a black screen. I’ve tried this on two different iPhones and it does not work.
It's cool if you can actually press the screen. It has trouble sensing my finger, or the thing on my Utopia 360 V2. When I do get it to work, it's nice! So idk if it's just me and my screen doesn't sense me, or the app. I usually can't get past the "gallery" button though.
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