Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dorling Kindersley · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Downloaded the app on both my iPhone and iPad and it only shows a picture. Can’t do anything with it. It’s non-functional.
Really appreciate the app, however it’s maddening to have to search the exact name of a bird in order to find anything. For instance, searching “cardinal” comes up with no results; you must type “northern cardinal”. Type in “red tailed hawk”? Nope, no results. Only “red-tailed hawk” will do. Maddening. Seems like a relatively simple update to the search function is all it would take to make the app infinitely more useful and enjoyable.
Really awesome app that needs to be used with the book that I purchased at Barnes and Noble called Birds of North America from the Museum of Natural History! It shows the pictures exactly as they are and it’s totally free. I am phishing some birds from my backyard to do some studying so this is perfect for my realm of interest and I encourage everyone to get the book first before getting the app so you can see what I mean :). Anyways I absolutely love reading and learning more about these wonderful birds and the app definitely adds some depth to the reading experience! All I need now is a reptile version because I am quite the researcher and can never focus on one topic 😅. All in all absolutely love the amount of scientific research and wording that’s been done to make this book come to life! So for all those people who love birds or who are interested in birds would definitely get the book and app a try!
The accompanying app to DK's bird identification guides, providing the audio for over 200 birds