Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Passionflix Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Passionflix is more than a streaming service concept. It’s taking books to film and NOT leaving out important details. I was so tired of Hollywood rewrites that were nothing like the actual book. The romance genre (rom com/drama/suspense) are all included in the Passionflix original content. I love the Gabriel Series, The Will, Driven series, but I’ve also enjoyed the movies and series that have been released just this year- Wallbanger, Lick and also The Air He Breathes are all very well done. I’ve met Tosca and her team at PassionCon and at a set visit- they truly care about their writers/authors/actors and fans/audience. They are currently working on the Black Dagger Brotherhood series.
I love Passionflix! I will continue to support Passionflix, and never cancel my membership. I think this streaming service is such a great idea. I have enjoyed every movie made, and look forward to many more. I know you all put 110% into each and every movie. I appreciate all of your hard work. However, I will say that the app & website are a little bit repetitive in my opinion. There are way to many categories that list the same movies multiple times. I guess this is a way of making the page seem more full, but it makes the page look a bit chaotic/busy. I would like to see the categories more simplified, and scaled back. I would also like to see the older movies/non Passionflix original content dropped off of the page. I know at one time those movies served a purpose when Passionflix was new, and didn’t have much original content. Now that they do have more original content, I don’t see the point of spending that extra money anymore for those older movies. Put that money towards making more original content. Plus a lot of the subscribers outside of the US can’t see those films on the page anyway. I would also keep the Behind The Scenes, Bloopers, and other special events in their own category.
I’m a Founding Member because of their original content and am thrilled with what’s being done. However, when it comes to the app there are features not currently available that I feel would dramatically enhance my experience. They are: subtitles on ALL movies, the app (and site) should keep track of where viewers previously stopped to resume from there, when stopping a movie it should go back to portrait mode if device is positioned so, rewind and skip-forward controls, the time should show with a tap of the screen while viewing a movie. As far as I can see, the only place to view ALL of the movies is from the BON after selecting ALL. I feel we should have a place on the home screen to do that with a few featured movies or most viewed this week and a See All link or something similar. All teasers, trailers, interviews, and BTS videos should NOT be included with movies but put in the Wine and Cheese Lounge.
ORIGINAL CONTENT We’re turning best-selling romance novels into movies and series. From sweet and sassy to sultry and steamy, our originals will leav...
| Name | Price | Type |
|---|---|---|
| Passionflix Monthly Subscriber | $6.99 | Monthly |
| Annual Subscription | $69.99 | Yearly |
| Signature Membership (Annual) | $144.99 | Yearly |