Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MatchMD, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Kettering Health has been saddled with this albatross of a messaging platform due to its founder coming from Kettering. This app has about the same amount of features as iMessage when it first released, is unreliable, and in my opinion endangers patient care. You cannot copy text. You cannot forward some chats. You have no way to know who is available online within the app. Messages are limited to SMS length, and it will not create new messages if you paste longer text. You must individually paste in paragraphs that fit the arbitrarily small message size. There is clearly no money put toward development anymore, and its user interface looks like something beta tested in 2008.
MatchMD KH is a HIPAA secure communication application for supporting MatchMD's web portal for Kettering Health