Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cowboy SA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The latest app redesign, while arguably more visually appealing and providing more functionality, is less stable and has issues there not present before. This is frustrating because customers should not be expected to provide free QA services for a premium product such as this. A non exhaustive list of issues I have regularly: - long press actions are buggy and sometimes reset while pressing. For example when locking the bike I sometimes have to try 2 or 3 times for it to “take” - app closes while in use. This is a minor annoyance but one that wasn’t an issue before. If I lock my phone the app will sometimes just close on its own. This adds friction when I want to lock my bike at the end of the ride. - after charging battery, app says battery is disconnects forever, until I unlock the bike. - app feels slower, more laggy, less responsive. Sometimes has a significant delay which is very bad when your are trying to quickly adjust a setting such as power mode.
Unable to add emergency contacts. Whenever I try to add, I can only call them.
First things first - please stop sending a message after closing the app. 2. Updates are too frequent and sometimes prevents from riding the bike on the go. 3. Please dim the battery lights. 4. After an update it sets some preferences to its original settings. 5. If finished riding and you’re near the bike it constantly shuts it on & off. Lastly - it would be great to be able to purchase a second battery.
The Cowboy app is your daily companion on the road. Connect your ride * Navigate the city like a local who knows every corner. Break free from conge...