Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Funda Real Estate B.V. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have been using the browser site and it works wonderfully. I downloaded the app thinking it would add something but there are no English options on the app. So I will need to go back to using the browser version instead of the app and will de-install the app.
- when swiping between images representing a property, you often accidentally swipe out of it (back to the list) because the same swipe action is assigned to “back” if you swipe from all the way on the left. Very, very annoying. - your search query often isn’t take over. For example type in “Utrecht” and hit search. Nope it still searches by the old town name. Instead you have to type “Utrecht”, wait a second, then tap on “Utrecht” from the list of results. Why not simply prevent me from hitting search until I make that selection, or don’t have this problem to begin with? Very, very annoying. - Funda is a lot behind the actual sales status. In many occasions the property was already sold weeks ago. Make sure this improves even if the content gets edited by third parties! Very, very annoying. - Unlike some other property search sites in the US, you can’t browse through images in list view. You have to “enter” and “exit” the property all the time. Very, very annoying. There are more examples but Funda will have to start paying me as a UX designer (they should have done that already but apparently they stopped investing in the app years ago)
I’m an expat and my Dutch is.... coming back slowly. Would help to have an English option - otherwise wonderful service!
Vind jouw nieuwe droomhuis Dé app om je toekomstige koop-, huur- of nieuwbouwhuis te zoeken. Bekijk onderweg of thuis vanaf de bank het hele woningaan...