Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗2U, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great app, works well but is missing two functions that I use a lot. Only thing holding back from 5 stars and from me using this app over the 2SU website. When viewing presentation, would like the ability to print slides like I can on the website. I use an iPad and like to print the pdfs to use in OneNote. Also a button near the transcript to copy it all to clipboard, instead of having to select all and copy manually. The way it is on the website.
Good in general, but it’s super frustrating that it freezes easily. If you swipe out of the app for any reason, even for just a few moments, the touch functionality doesn’t work in the all anymore. You have to close out completely and reload the app. This is also true if you need to open up a separate document or link within the app itself... Essentially, it seems like most of the time you need to do anything other than watching videos or navigating the courses, it locks up the ability to touch things on the screen.
Wall posts on mobile do not update as quickly as on desktop, sometimes taking as long as 30 minutes. Additionally, the submission feature is not available on mobile, which is very inconvenient. Certain pages/tabs are not accessible or viewable, and this is a critical component of being able to complete homework. Clicking the "complete" button on assignments works only intermittently. I generally opt for the desktop version and only use the app when absolutely necessary.
Mobile Campus The Mobile Campus app is a supplementary app that allows users to access the Online Campus on the go. This app is a mobile channel fo...