Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Friends of the High Line · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It might have a lot of good stuff inside, but it lacks the basic map of the park with marked entrances. I'm not even talking about a GPS enabled one, just plain static map! We spent a lot of time just trying to find an entrance to the park and got tired. The app didn't help in a slightest.
I didn’t even get to use this app because it expects an email address to let you open it. Nope.
This app is your official guide to NYC's High Line. With the app’s interactive map and engaging descriptions, everyone—from New Yorkers to tourists—c...