Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gesso, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Gesso makes it easier to connect to the city, and I am so glad it exists. Especially after a year of being inside, it’s so wonderful to be able to walk around and see New York through fresh eyes— and having Gesso has made it even easier to get excited about the histories and communities that make this place special. The location-based audio clip activations make it a much needed, blissfully screen-free experience, and I think it strikes a really special balance of being both personalized AND shareable. Gesso’s themed walks have quickly become a go-to weekend activity for my friends and I, and I’m so stoked to see what tours and tidbits are coming next. Well done, Gesso team!
Gesso is one of my favorite apps. If you're interested in art, history, or just in finding new things to appreciate about where you're living or visiting, it's such a fun and unique way to do so. It's easy to use, and the content great. Segments are more than just a quick little blurb - you get info that is genuinely useful and interesting, but still short enough that you can keep things moving along. And it allows you to explore special things about different cities without having to pull out a guidebook and immediately identify yourself as a tourist, which I appreciate. (It's especially great for imaginary trips right now.) Can't wait for more cities to be added!
I first found out about this app when visiting the New Museum last year and thought it was cool that I could use my own phone to navigate the exhibits, learning more about the artwork. It was a better, more immersive experience than simply reading the info card on the wall. I’ve since tried the app at home and find it’s a nice way to consume content and get little chunks of info on various sites in my neighborhood and other parts of New York. As a New York native, I find it fascinating how much I still learn about this city. The Gesso app helps me do that by giving me cool facts about architecture, art, history and culture. The beautiful visuals and user-friendly features make it a fun and pleasant app to use. I’m really excited for when we are able to do Meetups where we can get out and explore on foot together. I enjoy traditional walking tours and think this app will just add to that experience, using technology in an interesting way.
Gesso is a new way to explore cities with audio that plays based on your location. Here, you'll find audio experiences anywhere from an immersive movi...