Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mutual Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Good
1. Zelle is gone. There is a P2P option, but Zelle is used by most banks and people. One can’t expect people who don’t use MCU to change how money is sent or received because MCU customers don’t have access to the norm. 2. Bill pay recurring dates were changed during the update. Many people have bill pay dates set based on when the bill is due or when a paycheck comes. Having to manually adjust the dates back is not only inconvenient, it caused checks to be sent twice. People living paycheck to paycheck can’t afford to pay extra. 3. You advertise mobile banking, but your updated app doesn’t work on older phones. Not everyone can afford to buy a new phone just because the bank chooses to cater to those who can.
I recently tried to get into my mutual app but it’s keeps saying “we are unable to Validate your information. Please try again or check your login credentials are set up correctly in online banking.” But when I put my information in it’s not working. It’s the system shutdown right now or not…PLEASE GET BACK TO ME!!
Can't come to the branch? Take the branch with you. Our Mutual FCU Mobile Banking app gives you the ability to: -- Access your account 24/7 -- Deposi...