Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Compagnie des Transports Strasbourgeois · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Cts, it’s really saddening that the application is very difficult to use. It has lots of lag and inaccuracies. I found multiple times the tram and bus schedules were not correct. I’ve also found that there are bus stops that are marked on the map but don’t even exist in person. It can be frustrating especially when trying to find a station in the rain. Also it’s pretty frustrating that when you type an address of a place in Strasbourg, you cannot simply put the name of location, you have to put the official address of places which is quite annoying. All I can say is I’m so disappointed. I wish City Mapper included Strasbourg but it seems I’ll just have to figure it out the old way. Not very bad exciting especially to a new resident of this city.
With the official application of the CTS (Compagnie des Transports Strasbourgeois) public transport network, discover a whole universe of services to...