Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TCL SYTRAL · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The setup of this app is awful. Just buy a physical ticket, unless you have 20min to kill.
I downloaded this app for a day trip to Lyon and found it very handy for using the metro. In my case it seemed to give better directions than Google Maps - though I did only use it for a day. My only complaint was that I couldn’t use it to buy tickets, though it looks like they plan to add that in a future release
The app could show the whole route and allow pinning the map, just like the website, but at least it's faster than using your browser to query itineraries. As a newbie tourist in Lyon, this is app is helping me a lot to quick search itineraries, but I still need to use google maps + this for not getting lost.
L’application officielle TCL Préparez, suivez et adaptez vos déplacements sur l’ensemble du réseau TCL. Horaires en temps réel, info trafic, itinérai...