Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Axiata Digital eCode Sdn Bhd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There was a few times when I was about to make payment at the counter the app asked me to update. Without the update I couldn’t proceed. The hustle discouraged me from using it.
Speechless! It lets you suffer before really able to utilise it. That’s all I can say. Not worth the effort for all the “attractive” cash back. TnG, Grab, PayWave, notes currency or any other e-wallet apps work way better than this! And this app is not new. It’s already January 2020. Awaiting this app to be acquired by other giant? Forget it. Once I am able to access my account, I’ll empty my wallet and delete the app. Don’t be so proud of the number of your inactive users.
It randomly signs out just before I want to make payment. Makes payment delayed at the counter and cashier and queue frustrated
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