Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Xcel Energy Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Last summer this was working great, but now I can’t get off the login screen when I don’t want to log in to begin with! It’s permanently stuck there, even if I delete and reinstall. I choose not to put my account info on phones anyway, too chancy. Unable to zoom down to “my block” layer anymore. Gee, too bad! That feature was the best part of knowing exacty where the issue was AND which blocks were also reporting out around you. Zooming in and seeing all that info visually was very efficient, and you would know instantly if you had to report the issue or not, and see progress as things got fixed around you. Now, it’s back to guessing if your block outage is included in problems shown.
It freezes a lot. Have to wait for it to time out and try again or restart the app. Or give up and come back to it in a few weeks. It’s been this way for months. Not able to see past bills or payment details. Only way to see (only minimal) past details is in a bar graph chart and you have to click each month’s bar to reveal the data...really odd. I’d think with xcel being this giant company that they’d be able to throw a few more dollars at making their app closer to a viable alternative to the desktop site. Unfortunately it’s not like there’s another app you can use besides this one. I can view the current amount due, so that’s useful.
I'm in love with this app but I don't love it. I'm in love with the fact that I can view and pay my bill in a moment's notice. I'm in love with the fact that I can view, report and receive notice of outages in my area. I'm in love with the fact that I can use my touch ID to sign in instead of having to remember my password every time. I don't love the fact that I can't see my usage. I've taken initiatives to make my residence more green and reduce my monthly bill costs. I can't do that with this app to see if my usage has indeed gone down. I have to sign in on the actual website.
Xcel Energy’s mobile app makes it easy to manage your account, report outages, monitor your monthly energy usage, and stay up-to-date... all on your...