Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Naiara Albaina · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App is missing some basic elements. It would be really helpful if the stops were in order of the route, not alphabetical, so a user can see where the route goes and the ETA of other stops. Even better would be if the app can detect user location and suggest nearby routes. Also a map would ne helpful to see the buses in real time, and to view the route.
The app has a junk add that won’t close. I’ve tried loading the app twice. Just won’t work. This is really a shame that the Cleveland RTA does not have a working app.
I’m at a bus stop in the rain trying to see when my bus is coming and I have to watch a fifteen second slot machine ad that I can’t click out of? No thanks. I mean it works but very annoying. Download the Cleveland RTA bus tracker. Way more useful and informative. Actually shows you a countdown and where your bus is
Lightweight bus tracker for Cleveland RTA (Greater Cleveland Regional Transit Authority). Simply select a route, direction and stop to see the next bu...