Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Westat · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Out of all the apps that run GPS in the background, this app will nuke your battery. So much so I couldn’t wait for the survey period to be over. The interface quality poor, especially since its focus is on user travel behavior. The interface is archaic, questions are bloated and could be streamlined, and certain inputs are buggy. For example the location nearby. The data collected would be of higher quality if the app took a simple approach of “hey you’re giving us info, let’s make it easy and delightful for you”.
Good way to know where you’ve been. The main irritant is that the map shows places near where you were or where you parked, you have to type the location in. Overall helpful.
The first day I went to the bank as my first stop. Now it keeps putting bank when I try to put home. Even when I’m careful and check my last entry of the day as returning home, I come back the next morning and it has changed it to bank.
DailyTravel is an app designed by Westat to collect travel information for transportation studies. This information includes the location of places vi...