Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗John P. Hoover · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
As a dive pro, this app makes it really easy for me to give my divers a taste of Hawaiian style. Absolutely love how easy it is to find the less easy to identify aquatic life, then tie that in to the local culture. I continue to recommend it to my dive buddies, and it makes for a really good time over drinks comparing what we saw post-dive.
We’ve really enjoyed using this app during a weeklong trip to Maui. The pictures and videos are excellent. Organization is great. It’s fun to see the Hawaiian names for all the fish. And it’s nice to be able to log and export or share our notes for the fish we see. It includes some notes on habitat, diet, behavior, and identification for each fish. For example, I was trying to ID a particular Goatfish that didn’t quite match the pictures and names. Then I noticed in the description for the Squarespot Goatfish that the dark spot on its side sometimes disappears.
If you are planning to snorkel or scuba anywhere in Hawai’i, this is an awesome app to have. The app is very comprehensive, intuitive, and easy to use. The photos and videos are great for identifying each species. Identification is made easier by filtering based on color, shape, name, or common species. The descriptions provide just the right amount of detail as well as some interesting tidbits about behavior and ecology for each species. Everyone wants to know what they are seeing under water and having this app doubled the fun of our snorkeling trips!
Updated July 2026. Covers 367 fish seen by scuba divers (and all fish seen by snorkelers). Flip through screens like pages of a book or find a fish qu...