Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Paul Manson · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The Apple Watch 4 as well the 3 had a barometer so this app should be independent of the iPhone. So why do I need my iPhone nearby to have the barometer to work on my watch ???? What’s the point???
Looks cool, works on the iphone, but can't get it to work on the apple watch (which is what I bought it for).
Think of it as your “Electronic Toolbox”. The iGadget App for iPhone and Apple Watch features a variety of useful and entertaining gadgets, each with...