Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Vladimir Djordjevic · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
No real pluses here. Ads. Lag/delay when making selections. Selections are very limited. When saving photos to phone album they are not cropped the way they are in the app and the clarity is fuzzy even if the original pic is not. Cannot go back without deleting all changes.
I use a lot of free photo frame/ e-greeting card type apps. This is the worst I’ve ever attempted to use. It’s full of endless ads that require closing/dismissing/ clicking to get past. The app itself (once you get past the ads - a difficult feat indeed) is clumsy and not at all user friendly. It doesn’t make sense. It’s easy enough to find ways to share the photo you’re using on social media but it’s nearly impossible to find actual frames and editing features here. Even for free - this isn’t worth it. Instant delete. Don’t bother. There are much better free photo frame/ e-card apps to be found. This one is an exercise in futility.
So many pop up ads that trying to add one frame to one photo has taken me nearly 5 minutes. No way to try a frame then delete it and try a different frame without going back and starting over, which prompts the same ad. I was willing to pay to remove the ad because it was so annoying but can’t even find an option for that. Deleting this.
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