Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Fender Digital · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
From music theory to basic lessons that don’t seem that difficult but seriously help you gain better control of your fingers and gain finger strength this app really does help you become much more proficient far faster than learning on your own. It also has entire songs as well as riffs to them you can play. So if the entire song is too difficult they you can at least learn the main riffs to them. When they teach you a full song they actually start with the basic set ups for it all. Including amp set ups, pedal settings, and more to actually get the same sound as they use for the song. I’m learning a lot so when it’s finally time to upgrade from my squire Stratocaster I’ll absolutely be buying a true Fender! I’m seriously loving how easy this app is. I feel like navigating to certain parts of the app can be difficult but if you’re willing to look they have just about everything you’re looking for. They also have a wide array of songs for all kinds of players. Jazz, metal, even Taylor swift if that’s more up your alley. Definitely recommend it to anyone learning to play. If you’re worried about playing too loud fender actually offers an alternative to a basic amp with a blutooth capable plug (also accepts basic headphones) that that will replicate using an amp even with basic effects right to the head phones in their online store. So if you want to really shed on the guitar with a song you just learned without waking anyone you can absolutely do so!
As an adult learner I have found the fender app/website to be extremely useful. I can play it on any device i have and the video/audio quality is never subpar. That means i can take my guitar anywhere and play lessons from my phone, which is helpful when I have a bit of free time in between the events in my day. The instructors and instructions are clear and I like the fact they show a variety of camera angles when teaching chords and techniques. Best of all, I can revisit each video as many times as a need to, work at my own pace, and move ahead when i feel new information might be helpful to mastering previous techniques or to add variety. Overall, excellent job Fender. One MAJOR request that I have since I am coming from previous experiences playing piano and vocals, is that you provide lessons on how to transpose music from standard notation to tab and back again so I can use the music book i have collected over the years to play the songs I love. Thanks again Fender!
Started playing guitar at the beginning of Covid. I haven’t put it down since. This is my second ‘self taught’ app I’ve used and I feel like this is progressing my skills and ability to the next level. Pros: - Video instruction for virtually every type of lesson, song, etc. This was huge for me and helped me grasp concepts and figure placements much quicker). - Logical and robust course design with real world considerations. Lessons aren’t limited to guitar technique. Courses range from music reading, knowing your guitar, theory, amp and tone, and so much more. Basically everything you need to become a competent guitarist (at least from my understanding as to what that is at this stage in the game...lol). - Along w/ Video instruction there you can view preset tones for a given song or lesson, tabs, chord diagrams, and effect playback speed. Cons: - Lots of content but not a good way to organize what’s relevant outside of the course structure. (For Developers/UX designers PLEASE SEE SUGGESTION below) Suggestions: - Develop a way for a user to organize content relevant to him or her. Right now you can ‘Love’ a piece of content and it’s saved in your favorites in the order of when you ‘Loved’ a particular piece of content. This becomes next to useless the more items you have tracked (I.e. various lessons, songs, etc.) It would be BETTER if you could create folders or some type of personalized lesson plan.
Fender Play® is your one-stop online guitar teacher for starting your guitar, bass, or ukulele learning journey. Start for free. Play for life. Creat...
| Name | Price | Type |
|---|---|---|
| Monthly Plan | $7.99 | Monthly |
| Monthly Plan | $9.99 | Monthly |
| Monthly Plan | $9.99 | Monthly |
| Monthly Plan | $19.99 | Monthly |
| Annual Plan | $44.99 | Yearly |
| All Access Annual Plan | $74.99 | Yearly |
| Annual Plan | $74.99 | Yearly |
| Annual Plan | $89.99 | Yearly |
| Annual Plan | $89.99 | Yearly |
| Annual Plan | $149.99 | Yearly |