Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bi-Tapp Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is pretty simple and effective. Only difficulty was in pairing. Most devices hold a button until the LED flashes to start pairing. Here you hold the button through two feedback taps, and release- the LED might or might not flash much. It might be nice if the settings of frequency, intensity, and duration could be saved for later reuse — minimizing GUI interaction for common configurations.
The Bi Tapp tappers are easy to use with my therapy clients. I like that I can adjust the settings silently (another device I had was quite cumbersome and noisy). The only request I have is that you add a counter or timer to keep track of how many passes have gone by during a set. As it is, I usually count in my head which isn’t as precise as I’d like. Thank you for considering this feedback!
I learned about the benefits of bi-lateral stimulation years ago and have used it with my kids from time to time to help them get out of a “funk.” I personally have used breathing and meditation in my personal stress management and I have been pleasantly surprised with how easy Bi-Tapp can be used to create space and awareness for those who experience frequent stress and even for those who only need it from time to time. The most surprising use of the Bi-Tapp is our kids using them at home to help them fall asleep faster. Inspired by my kids, I use them on nights where I wake up at night and can’t fall back asleep because I cannot stop my mind. When I put on the Bi-Tapp, it’s amazing how my mind continues to work on the things keeping me up, but they become less important, start to fade away and I fall asleep. The app is simple and effective. I would like to see a number on the scales so that it makes it easier to get it back to the settings I prefer after my kids have used it, however, it has not been an issue. I have also started using the Bi-Tapp in meditation to help me get into a deeper state faster.
Bi-Tapp® is patented anxiety relief technology that accesses our natural ability to calm our nervous system down. Bilateral tapping is one of the eas...