Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kevin Cador · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is very bare-bones. I’m sorry I spent 99 cents on this.
Get the free app by Health and Fitness, and if you do want to buy a better version, spend 99 cents within that app, not on this one.
Should have a number countdown for each phase. Would help you time it better.
This breathing technique is designed to put you to sleep in less than 60 seconds. With this app, we aim to give you a simple and fast tool to practic...