Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Midtown Alliance · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app constantly craps out. You open, it shows a loading screen then goes blank or closes completely. Terrible
The app has discounts for quite a lot of business around Midtown, and it looks & works great on my phone. Nice work!
I was looking forward this instead of carrying the card around. But you can't complete the sign up process, no matter how many times you click Submit on the final screen nothing happens
Midtown is the heartbeat of Atlanta. This app brings community members and visitors special offers, unique experiences and cool discoveries. The more...