Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CrossKnowledge · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App works well but either make an AppleTV version, or buffer AirPlay better. AirPlay drops during videos every 10-15 minutes.
On the newest iPhone with the latest iOS and apps updated, this app refuses to function correctly on WiFi or cellular data. The UI is nice and its easy to navigate but the videos do not play, even when downloaded.
You can seemingly download up to two sessions at a time, which is doable for me, but the downloads work 30% of the time. It doesn’t download consistently. Also, you must start the playback of the download while online, as the class list of downloadable content isn’t available, just a “no connection available” error, which is frustrating. Occasionally I also don’t get “credit” for watching a downloaded session, but I don’t really care about that.
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