Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Play:Date Kids Social Network · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You can’t narrow it down to your geographical location. It only lists the city, so not the state. My kids not gonna play with someone across the country. It’s a waste of an app if they don’t change that. Can’t delete your profile either. There’s no help or support options to select.
The basic architecture of the app is decent, but: 1) having a non-Facebook login would be great, and 2) being able to search in a radius from your city would be helpful (as others have noted, it’s either kids in your city or kids in your country — kind of useless outside of large cities!). Hopefully they keep working on it and make these simple fixes!
It only lets you search by city and country. There is no one in my small city using it, so my only other option is searching by country. It won’t even let you narrow it to the state, or search by a different city. It uses your location to determine your city, so your stuck with that. I’m not going to go to a different state for a play date.
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