Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ustwo games · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My personal rating is a 3/5 stars, but I can’t in good conscience rate such a beautifully created game backed by a hardworking developer team with such amazing art and music that horribly officially. If you want a good experience I recommend either only playing Monument Valley the Original or playing this one first before playing the original. It might give you a few aha! moments and this game will ease you into the first one. Monument Valley 2 is to me a almost entirely remodeled game aimed at kids, with only slight references to the 1st game. It is so unbelievably easy I can solve most puzzles with little to no thinking and the story is so (much more) straightforward and obvious compared to the first game. The game was so unbelievably easy and the levels were so short or streamlined that I found the whole thing a little irritating. The graphics are also a lot simpler than the original one, which had huge complicated structures and beautiful backgrounds. This one has solid colors as the background, with skinny camels for structures for your character to walk on. Although it is understandable though because too much on the screen to focus on may confuse younger audiences, it is frustrating to go through. All in all a very simple game, the first one took a considerable amount of time to complete, as for this one, I spent about an hour and a half, mainly limited because of the time it takes to walk through the puzzles. Taking time to think took significantly less time than walking everywhere.
Although the creators probably have them already, and I haven’t finished the game yet, I have storylines for the characters. The little girls name to me is farren, meaning journey and venture. Every mom, starting with ida, (yes, I wrote her story too!) must continue her (ida’s)quest for forgiveness by teaching their daughter about the valley and monuments and how to navigate them. Lilly, as I call her, the storyteller was a girl who met ro on the quest when they were little and had just left their moms. Usually, people split up on quests and they are usually solitary, but she was lost and found ro. They traveled through the quest together until Lilly became the storyteller. This is all I have now, and like I said, I haven’t finished the game, but I love this app and everyone should get it ❤️ Oops I am just now editing this and when I wrote it I hadn’t finished the game yet but now I have and some details are a little off. Like Lilly, as I call her, is actually Ro’s mom. And they are trying to restore the monuments that Ida ruined, not trying to continue the quest. I still like the name Farren though. And, to the person who wrote the review on the first game that said it was ruined by the story, YOU were ruined by the story! Need some sunscreen for dat BURN? ( omg I’m sorry I’m horrible at this😑) But yeah I really liked the story and thought it was beautiful, but I’m actually just a weird, quirky and creative little girl who comes up with stories every minute of the day, so a lot of people probably don’t agree with me, so I respect your opinion and everyone else's, but I still think the story is beautiful. Monument valley (1&2) for life!!!!😆😆😆🦅<—- this is as close I could get to a crow
I can't explain how fascinated I am at the overall design of this game. A true masterpiece. The visuals were so amazing. One moment you're in a dark, gloomy atmosphere, and then you enter the door and appear in a new, bright environment with a different lighting and vibrant colors and it all just looks beautiful. These transitions I find to be so amazing. Games don't have to be consistent with the mood and feeling the player gets while playing, variety like this is what makes the game unique. Another thing is the sound, I'm a huge enthusiast on sound. Beautiful sounds aren't always music, the simple sound effects of the turning of cranks and stairs is also important and this game does an amazing job at showing it. What I did especially impress me is how the turning of cranks and spinning of platforms have a certain depth of sound to them. The faster you move the object, the faster, louder, and more detailed the sound effects and music sound is also breathtaking. But what really impressed me the most is how at the end of the level, you create your own little symbol to place on the platform and in the frame of the level in the level selection to signify completion, and tha game takes your random gibberish twists and swirls, and processes it to create a moving, animated piece of art. How you could program a game to do that is simply remarkable. I overall LOVED this game and I hope this isn't the last game like this you guys make. Keep up the good work, because there are many people that appreciate the work you guys put into these games as much as I do.
Guide a mother and her child as they embark on a journey through magical architecture, discovering illusionary pathways and delightful puzzles as you...