Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Paragon28 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m not sure if anyone reads this, but I use the app religiously and it works really well on iPhone. For iPad, recently there has been an issue where if I open the app and click on a document of any kind, then swap to another app and swap back to the P28 app, it shows double of the screen. I set my file viewer as the smaller block like files and usually am in landscape mode on my iPad (laptop). I can explain better if anyone wants to reach out. What would be another nice feature would be to allow faxing options of documents.
Paragon 28 continually makes efforts toward broad market distribution and extensive product knowledge. Superior product knowledge is beneficial to all...