Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Discovery Education Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There are some items that work well, such as viewing stars earned by students. In general, I feel like this app gives me no insight into what my children are learning. There are little pieces of info here and there, but overall, it provides little. Adding extra material must be done for each student, rather than just adding it for everyone. Why not give that option? The Live View never shows anything, even when I know that work has just been or is currently being performed. How about better graphing? Let me create graphs of all students, of perhaps select metrics like Number of Stars and Increase in Doodle Age so I can see if there’s a correlation.
Track your child's progress across all four Doodle apps with DoodleConnect! With the help of DoodleConnect, you can get involved with your child's le...