Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SumTotal Systems · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
THE worst training software package I've ever used at a company, which is saying something because most training software is normally below par. Every time I get an email that a learning assignment requires my attention, I follow the URL to this app, which states the assignment can only be done on a web browser (over half the assignments I've received say this.) No link to the website is provided in this statement of course. So traveling to the website on a mobile browser does not bring up the website, instead there is a popup begging you to download and use their app, no workaround to continue to the website, on mobile it just pulls up a blank screen with a AppStore link. Again, embarrassing.
It would probably be a good idea to REMOVE this app and link to any APP on your website—because it does not work. And if it does, the developer should learn how to provide a way to use app because it does not work with either method 1) email 2) link to web url. App developer reached out to attempt to customer service review left behind, and here is my response to you: You don’t need a reviewer to specially email you. You need to simply read the review left behind. Simply identify what contracts you hold, which can’t possibly be many since the system does not run well on the app. Then paste in the website you claim goes with company to see if it works with app. Then use email test account with company to see if it works. This is not rocket science. Testing and retesting app. *don’t just reply to reviewer and ask for special email, do the work. Ensure your app works; otherwise, pull it off—it’s embarrassing to have that many bad reviews. It’s obvious no one is checking the app and making improvements, as it still runs the same as when I attempted to use it last year—it does not work by pasting in website or with email method.
Every time I get a training via email and am stupid enough to try and use my cell phone to access it all I get is a endless circular game of download the app request then the app opens and then I open the app which sends me to the same damnable page to download the app. When I enter my email it goes “Whatchu talkin about Willis” your email isn’t registered. Well then how can I do this, crap training nonetheless, from my laptop? App is trash and should be deleted. My solution is to open my company link on my cell phone, then in my web browsers options I select “request desktop site” and just do it from the desktop version…and somehow, my email works just fine this route. I open my required courses, a second window opens in which an error screen appears and no course can be seen. I close this window, open the previous window and it asks if I completed the course in which I obviously select “yes” for wasting my time and the course is off my to do list. I didn’t learn a thing but I’m compliant nonetheless. Thank you SumTotal, easiest courses I ever took. For that I’ll give you 5 stars.
With the SumTotal Mobile App, managers and employees can learn, manage and give feedback, anywhere at any time. The app delivers an innovative experi...