Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Urological Association · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Seems that them have improved the iPad app. Explanations and images worked for me. Although there seems to be a bug on the BPH testing modules that end the test early.
The iPad app doesn’t have the explanations or responses for questions in the app. It’s hard to wonder why the scenario has you doing a RUG when you haven’t been notified there’s blood at the urethra. Stay with the phone app.
Images don’t work. “Live practice” is rather useless. Some of the answers provided are wrong. I guess good to get ideas for possible scenarios
The Oral Board Study Guide App is an interactive study guide created by the AUA Office of Education with the help of 32 leading Urologists. This app i...