Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Commercial Bank MI · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s clunky, Face ID rarely works, impossible to reset a password without actually having to call into the bank. Far and away the worst banking app. I have two others and a credit union which are all much more intelligently designed. If it weren’t for my mortgage which was from a company Commercial Bank bought I would not waste my time doing business with Commercial Bank.
Easy to use & convenient to check account status 24/7, deposit checks, transfer money to different account, etc.
When this update first came out I wasn’t sure about it at first. But it’s good except I hate that I can’t just stay logged in and it also doesn’t remember my username and password for more than 2-3 logins. I typically just don’t have it remember me at all. So it’s a bit annoying. But overall good.
Start banking wherever you are with Commercial Bank Mobile - MI for iPhone and iPad! Available to all Commercial Bank online banking customers, Commer...