Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Armstrong · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app has gotten better, although I regularly run into playback issues when trying to watch a particular channel live. I feel like it works about 60% of the time. Much room for improvement still exists!
April 2025 update has certainly made the channel logos on the main guide grid much easier to view now. They were definitely too small to make out with aging eyes, however.. removing the numerical association with the channel only creates a new problem on the same issue. Ease of use to find the station you want quickly. I would like to see both the number & logo share the same first (or maybe second) rows on the grid. This looks like it’s easily accomplished in the “favorites” section to tick your choices of stations. Both appear there, why not on the main guide? The logos are too large now. Reduce them a little and there would be plenty of space for the numbers as well. Many of us use EXP in tandem with the traditional box units as well. We got those numbers committed to memory as well as which channels are HD. Is there an option in settings or preferences to display the numbers?
Maybe a 1 We have been with Armstrong for many years and could not have asked for a better cable service. But after being told that Exp Stream was the new way to go, we changed. Boy was that a bad move. We can schedule our favorite programs but not it is hit or miss if it records. We receive the error message “Program Temporarily Unavailable” We’re sorry, but this program is temporarily unavailable (channel 111) We are aware of the problem and are working to restore it. Armstrong has been WORKING on this problem for a year and a half(this was told to us by one of our many service call reps. PLEASE FIX IT!
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