Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗International Dysphagia Diet Standardisation Initiative Iddsi · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
While the information on IDDSI might be good, the app itself leaves me wanting. The information is organized in a very unintuitive way with just a list of menus and PDFs, so when you go on the search to find something and open the wrong pdf (this is essentially just a collection of PDFs), you are forced to close the app and open it back up because THERE IS NO BACK BUTTON. Once you open a file, you are locked into it and unable to go back to the original menu. So the only way to navigate to the menu is to close the app and try again. This is especially terrible when viewing their collection of videos, which you're forced to scroll through one by one to get to the one you would like to watch. Don't even try to view the webinar recordings, because they immediately crash the application. It's a nice collection of information, don't get me wrong, but it is an abhorrent app. Please hire somebody to arrange the information in a more intuitive way, or at least implement a back button.
Lots of good info but no back button. Seriously. Whatever you open, that’s where you stay until you close the app and maybe tomorrow you are back at the home page. I have an iPhone X and I don’t understand why this basic feature of all apps has been overlooked for months! IDDSI should get their money back from the developer. Too bad now we have to refer to a big paper binder. What a shame and missed opportunity.
I love having this information quickly available on my phone, but it still needs a lot of improvements. Pages do not have a back button. There is a hovering gray bar at the top of the home page that doesn’t do anything. The information is a built in PDF rather than having the information on the page itself, which makes scrolling thru the info a bit difficult.
Have the IDDSI framework at your fingertips - get access to the descriptors and look up the different IDDSI food texture and drink thickness tests eas...