Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kristina Helms · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Had this app once before and paid 3.99$ for a filter set and even used it a couple of times. Then the app glitched out and wouldn’t open so I deleted it and redownloaded. And when I went to go restore purchases, the filter set did not restore so I had to repurchase. I paid 7.99$ for one filter set.
Super cute filters but it’s kinda annoying how you only start off with 5 simple filters and if you want any more than that you have to buy it. Most of the packs you have to buy only come with about 5-6 filters and range from 3-10 $.
You can’t access any filters without paying almost $4 for each one. Don’t get unless you want to pay a ridiculous amount of money for filters that aren’t even that great.
"I love a vintage look that's also a bit rock n' roll." Over 100 amazing filters and textures to choose from: old photo filters, light leaks, bokeh t...