Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City to Sea CIC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app used to point directly to refill stations without much hassle. Now you have to create an account and navigate through all sorts of useless features. The app still doesn’t even show your current location, making navigating challenging
It tells me to click on a non-existent map to get started. I hit the next button thinking this map will show up on the next page instead it tells me to signup but there is no way to continue. I love the premise but this app is not ready for prime time and surprised it passed Apple’s stringent quality control.
Needs location data to work, white text on white search bar so you can't see what you're typing, super slow search, search only found specific refill station names and not general location. I probably would have better luck just wandering around looking for the refill sticker in shop windows.
The Refill Return app puts the power in your hands to help create a world that refills and returns, where reuse is second nature. Whether it's borrow...