Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Molly Shepard · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Though I am Gen Z, I have a certain spot in my heart for older music. I particularly favor Helen Kane, Al Bowlly, and Tom Lehrer. Wonderful singers, all of them. I find myself watching and rewatching Betty Boop. This is a great way to indulge in older, vintage music.
This is a great way to listen to classic songs that are no longer played on the radio. There is a wide variety of catchy songs that are played 24 hours a day, 7 days a week. I play this station every day and often find myself whistling tunes from different songs that were played on my way home from school. The only thing that I would love is if you guys could hire a radio announcer so I know what songs I’m listening to so I don’t have to keep glancing at my phone. Thank you! 😊
Old Friends Radio plays Bebop, Blues, Big Band, Jazz, Stride, and Swing from 1918 through 1968. Curated from the original shellac 78 and 45 RPM singl...