Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Marut Srimarueang · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Would not recommend this game at all any time my 1 year old would color it would take her to a political statement
It loaded up three advertisements before it even got to the coloring part. Is clear this is nothing more than a way to serve ads. It also asked for Bluetooth permission when I first started it, it’s a coloring book! I wish there was a way to filter out low quality apps like these
I love this it’s so fun I’d play it everyday
Coloring on your smartphone. The heroes coloring book for kid. Free game for preschoolers, girl, boy or high school. Education about color and imagin...