Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ESL Federal Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is mostly fabulous, however the ‘back’ button logs me out instead of going back one page. Overall, I love this app and it functions as it should. Transferring money between accounts is easy and viewing all of my accounts in one place is fantastic.
I’ve had a few different banks for personal and business since I was a teenager (I’m 37 now). I don’t have bad credit I never have, Ive always paid my bills but other banks still screwed me over. ESL has been the only bank that hasn’t screwed me over. If there ever is a problem 99% of the time I can just do the online chat to have the problem fixed which they always do! Many business owners I know use other banks because they have deals where you get 2% back of the money you spend using their business credit card, they pay higher % on the money you keep in their accounts but I tried that with other banks and there’s always a problem! I’ve been using esl for my business for 3 years now and my personal account for 15 years. I used ESL for a personal loan some years back they were a few percent higher then this other bank I use to do business with but I gladly paid the extra few percent because I know I wouldn’t have any issues with ESL.
I don’t generally take the time to write these reviews, but the first question I asked when looking to set up the account was whether they offered mobile deposit. I have never completed a mobile deposit without the app failing. I have to restart my phone every-single-time. Sometimes twice if I’m depositing more then one check. I called to talk to someone about the problem and they told me they are no longer getting reports about this type of problem and that if I needed to I should just go into the bank to make my deposits. Needless to say it was exceptionally frustrating seeing as I was reporting a problem that has been a known problem in the past and is clearly not resolved and the whole point is to NOT have to drive to the bank to make these deposits.
With ESL Business Mobile Banking, you get convenient, secure banking for your business right on your mobile device, so you can bank anytime, anyplace,...