Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Coast360 Federal Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I tried to log into my account at first attempt it is saying my account is being restricted, I don’t know why but my user id and password were correct, it is saying to call the number provided. I tried the second time, same as first attempt. I don’t know what’s wrong with this app.
The new updated app removed a feature of transferring money to other Coast360 account members, which I highly used unless it’s hidden somewhere I’m unable to locate. Other than that, still getting acquainted in navigating through the app.
While the update allowed the user to access all of the user’s accounts, it failed to provide an option to select which accounts the user wants to view or appear at login. The user is forced to see all his accounts. You no longer are able just to have only your primary accounts to show up at login, just like the previous version. So for me, this upgrade is not customer-friendly. It was not evaluated from the customers perspective. Other issues are as follows: 1. To get a credit score, you are required to sign up membership with “Savvy Market” and it tells you that you can stop your membership any time. I cannot find anywhere in the App where to stop my membership. 2. The map shows ATM locations but these locations are not verified. 3. Security questions are so limited. You are forced to pick one that is not suitable, i. e., your answer to these questions are not something you easily remember. 4. You have lost all your previous security questions and answers. 5. You have lost all the information of the external bank you linked before. 6. You cannot make an online deposit to your joint account. 7. “Fast Balance” feature does not work correctly. After I registered this feature, the App did not allow me to access it 2 days later. It tells me to register. When I tried registering again it tells me my device is already registered.
From everyday account management to mobile check deposits, the Coast360 Mobile App helps you take care of your everyday finances from your favorite mo...