Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tata Motors · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is so badly designed such that it never meet the customer needs or expectations. For example, if you want to give a customer feedback, the app will allow opening the Feedback window only after 14 days until 20th day of the service. Upon opening the Feedback menu on the 15th day the app hangs and it will never allow you to enter the feedback until the 20th day. After 20th if you try to open the Feedback window again, the app says that the feedback period is over. I think the app is designed in such a way that they never care about customer feedback or don’t want to entertain them. The service quality as well as the app shows the same pathetic attitude from Tata Motors towards the customers.
Such a pathetic app this is, competing with their product quality control and service centers for reaching new lows. We can not schedule appointment in this app. I spent almost an hour twice listing all problems and issues for service. Finally when I click submit, app throws up a message “service booking failed”!! If you call designated numbers of their service center, no one is answering or switched off. You can not walk in for service either unlike Maruti Suzuki! Dear Tata, when your service centers can’t handle service appointments, at least provide us a better app for booking and managing Appointments. We paid our hard earned money to buy your cars out of trust we have in brand TATA. Don’t ruin it trying to save few rupees in developing a proper app.
This app is so wonderful that I can’t believe that someone could actually design an app like this. Would have given more stars if I could. This app helps you to understand your vehicle. It’s almost like talking to Herbie. One glance and the app gives you everything you ever need for your car. It’ll remind you to tank up. It’ll remind you to rotate your tires. It’ll remind you to buy groceries on your way back. The list is endless. Need to nominate the developers of such a great app to App Developer Awards for the App Developer of the year!!!
Tata Motors Service Connect App is an official app from Tata Motors for the customers of passenger vehicles business which allows them to connect with...