Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ooma Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I purchased several devices, only hooked up water alarm so far. Came home from a long crappy day. Looked at my cellphone, there was a voicemail……. it was from ..”Home”. I’m wondering what this is all about. I play voicemail and it’s from Ooma, telling me water was sensed in the basement. It dawns on me what’s happening, I let out a yell, run down to the basement to see my hot water heater leaking on floor. If I didn’t have alarm, I may not have gone down to basement for days, and then would have come down to an indoor swimming pool. It saved me from a lot of damage. I highly recommend it. You set it, and forget it, which I did. I forgot all about it, and it came through for me.
I’ve had Ooma’s phone service almost since they started. The voice clarity has always been exceptional. The alarm system is just as good! It is simple and easy to use. Each component can be individually customized. My only concern is with customer service. Watch out! It is the Achilles heel of Ooma. Calls go overseas. Your explanation will be interrupt mid sentence to execute their prompts. They will make you jump through the same troubleshooting every time you call no matter what you say to them. Asking for higher level of support or for a supervisor will get you disconnected. I struggled to get higher level support. I couldn’t get there without going through a supervisor, and they again, ran me through the same troubleshooting. It took several days to activate a new base and the alarm system. I don’t think it’s a language barrier, just poor training and lack of independent thinking or judgement. The people act like robots, Ooma considers robo chat as 24 hour support. It is misleading. If that fails, you have to call during business hours to speak to someone. At the domestic corporate level, they genuinely cared about my customer service experiences. I was pleased with their response to my emails. If Ooma resolves their customer service issue, they will be the best alarm system for the investment, and grow rapidly. A product this good deserves proficient customer services to back it up.
No ability to add family members so they can use the app, not such a good mode/alert system, and no location detection capabilities. Everything is based on modes corresponding to timeframes. I want the system to alert me when I am not home, not only at a certain time each day. Fearing I wasted $ on multiple sensors and the upgraded Telo I was forced to buy. Especially now that the new “upgraded” ooma base station’s speaker doesn’t work now for some reason. My original Ooma Telo worked just fine for calls, the new one works fine for calls but the speaker won’t work for voicemail or audible alerts of a tripped sensor. Frustrated. Not to mention the instructions that came with the sensors neglected to mention you have to press a pairing button on the base station to set up the sensors... had to call support to figure that out. I fear this product isn’t going to be supported moving forward, as the app doesn’t even get updates often and is pretty much half-assed.
The Ooma Smart Security mobile app, with the Ooma Telo communications hub and sensors, lets you secure and monitor your home from anywhere. * Receive...