Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗University of Oklahoma · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
So far, the app is pretty good! However, it would be even better if it displayed meal swipes as well as meal points.
It would be very convenient to be able to see how many meals I have left for the week without having to log on to my sooner card page online.
This app is going to be very useful for my future semesters!! I love the design and the features so far are very helpful at addressing student concerns. One improvement I'd love to see is to have an option to list my student schedule chronologically. I also think the schedule could be its own main menu option, as it's one of the most useful parts of the app. Otherwise, really awesome new app!
OU Innovate is a testing ground for new, innovate technology to simplify students’ lives at the University of Oklahoma. Smarter Parking Take the gues...