Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Neelkanth Krishnamurthy · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Ads pop up after every screen change. Can not click there away, have to wait so long. Would 0 stars. Uninstalling other apps do the same thing, but without the hassle.
Not against ads generally, but this app has too many. Look elsewhere and don't waste your time.
The app does indeed do what it claims (and in a very simple and pleasing fashion), and for that I give it five stars. However, every time you tap on a function, a new, full screen ad pops up. Add this to the banners on every page of the app, and it becomes obvious that this is a two star app. There are other apps that do exactly what this one does, but are much less annoying to use.
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