Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sebastian Mikolai · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When I try to navigate around the main menu, the amount of sound pairs and everything else accept for the actual game play, is not accessible. I use voiceover and I accidentally changed the number of sounds and I pressed the end game button while playing the game a couple of times.
Sound Pairs is a sound-based matching game for iPhone and iPad. Instead of flipping pictures, you look for matching sounds, melodies, and grooves. Pl...