Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Natalie Peall · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
The store evidence
GB store price
£5.99
GB rating
4.6 / 5
GB rating count
1,676
Current version
2.3.6
2026-01-25 · Developer notes
Performance improvements and bug fixes.
Store metadata collected 2026-10-09 UTC · GB storefront · Source record. Free may include in-app purchases. Public data does not update revenue estimates.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You cannot sort by age. Also some recipes give you tips on feeding at different ages but other recipes don’t have any info. Even tho you pay for the app there are recipes mixed in with everything else that you have to pay an additional $1.99 for.
Unfortunately the app does not sync across my devices, so if I’m browsing on my iPad and save recipes to my favorites, they do not sync to the app on my phone so I can’t easily reference them on my phone when grocery shopping. Also, the measurements are not consistent… sometimes it’s in cups and teaspoons and sometimes in grams/ml, and in America we don’t use grams/ml, so I have to convert frequently. Sometimes it’s even within the same recipe that some ingredients are cups and others are ml.
First issue, started reading “the guides”. Bold of the author to assume that all families are “mommy and daddy” and that “mommy” prepares the food. Way to solidify toxic patriarchal stereotypes! Deleted the moment I read that sentence. Second issue, recipes repeat, just in a different form. How many ways can you make an avocado toast? Mashed avocado toast. Sliced avocado toast. My mind is blown. Third issue, recipes are not divided into age groups. You can’t just give a bunch of non-cooked raisins to a 6-month-old, unless you want a choking baby within seconds. This app and the cookbook is clearly written by someone who just heard about baby-led weaning and decided to make some cash out of it.
Enjoy 800+ quick, nutritious meals for confident weaning from 6 months. The Baby-Led Weaning Recipes app is designed to make starting solids simple,...
| Name | Price | Type |
|---|---|---|
| Baby Led Weaning Cookbook (Quarterly) | $1.99 | Quarterly |