Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Journo Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When I came across this app I was very intrigued. I downloaded it and the first screen I was met with was the sign-up screen which I didn’t do because I didn’t fully understand it and I wanted to research it a little bit more by going online to the website. One of the first things I noticed was the pricing so, just out of curiosity, I clicked on it to see what features might be available for a free account. I was very dismayed to find it there was no such thing as a free account. I understand a organization needs to make money, however a limited function free account may draw more people into purchasing the service to get full functionality. $12 per month is a little outside of my budget and sadly I can’t speak on the usability of the app as it it pertains to the price because 14 day trial, in my opinion, is insufficient to get a full feel of what appears to be a very detailed and in-depth app. So my suggestions to the developer is to consider a free account that is very limited and tease with the more sophisticated features.
This app is so close to being perfect. The overall layout is eye catching and appealing. I love being able to tell a story and inserting photos and videos where they work. However, this app has quite a few frustrations which cause me to think long and hard before I pay to subscribe. There needs to be the ability to add more than one photo at a time. Adding images is cumbersome and takes too long. My biggest pet peeve is not being able to timestamp my entries. I’ve reached out to support twice and received no answer back. It’s not a huge deal unless you want to create multiple entries for the same day. The map function doesn’t work and neither does the blogging function because the entries are not in the order they should be. I haven’t been able to figure out how to fix it other than opening up my entries, changing something and saving them. Way too time consuming. If this was free, I would live with it. I can’t justify paying seven dollars a month or purchasing a lifetime membership with these issues still looming. Support...please reach out and tell me how to work around the time stamp issue. I want to love this app!
I write a travel blog and Journo is awesomeness incarnate! Instead of using multiple apps I can accomplish more with Journo in half the time. Its sleek and does Maps, photos, videos and drawings. I can share individually or over social media. It even has a publishing feature if I decide to print a hard copy. Journo Exclusives has suggestions about writing formats in case I’m blocked. I’ve been using the Mapbox to display my journeys on social media! Cropping maps is child’s play. I have a business trip planned for the Philippine next month and Journo has a handy Currency Converter which is gonna be really really helpful. Journo is on a monthly fee schedule, but for me its was well worth the purchase.
Capture, Share & Relive Your Adventures with Journo! Imagine having a beautifully crafted travel journal that combines your words, photos, videos, and...
| Name | Price | Type |
|---|---|---|
| 1 Month | $19.99 | Monthly |
| 6 Months | $109.99 | Semi-Annual |
| 1 Year | $189.99 | Yearly |
| Lifetime | $599.99 | One-time |