Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nathan Tornquist · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I literally downloaded this app 10 minutes ago. And I've already designed a custom picture/title to tweet for my high school football team's upcoming game on Friday and it looks amazing! If you have a sports team at any level and use social media, you have to look at this app! Great job Matt and Nathan! And thank you to Pat O'Donnell for the recommendation. This is a game changer for guys like me!
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