Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SFMOMA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I took Philippe Petit’s immersive “Unbalanced” tour. It was delightful and gave me insights about Rothko and abstract expressionism I had never considered. Sadly, after instructing me to move from floor 2->4, Philippe lost track of my location. I walked around the 4th floor and the app said “Are you lost? Try using the Detour app.” A friendly sales clerk and I fumbled with various buttons in the app but she was unable to assist.
Forced to use gps while in app although it’s completely off and just adds a level of annoyance. And thus also an unnecessary battery drainer.
The UI is confusing, and the audio doesn’t work in the slightest. Please hire a better developer to clean up the navigation and audio tours.
See (and hear) art in a whole new way with the SFMOMA App, which combines mind-blowing audio content with cutting-edge indoor positioning technology....